Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue. Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results. When potential customers search businesses like yours in their area, you want to appear at the top of results. Ultimately, local SEO helps achieve top rankings so more people can find and contact you — and visit your local business. Wondering how you rank at the top of search results? Keep reading for our list of local SEO services, designed to boost your online rankings.
With the long list of services Micanwel Digital Marketing provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways. Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
At Micanwel Digital Marketing we pride ourselves on the creativity and originality of our work, and our extraordinary attention to details. We keep in touch with the latest trends but refuse to be constrained by them all. We will never compromise your brand values in favor of design.
One of the most frustrating aspects of local SEO is the fact that Google does not always show business profile pages in the search results. So another FAQ is how do you force Google to show the map results instead of just listing webpages in the results?
Unfortunately, the answer is you can’t…
If you search a relevant keyword and Google is not listing the map with business profile pages, then there is no way to force Google to show your business page. Instead, you’ll need to optimize a page on your website using regular website SEO tactics.
For this reason, it’s important to always double-check the Google results page for your relevant search phrases before launching a local SEO campaign. If Google is not ranking Google My Business profile pages, then local SEO is not the best approach.
With local SEO, there is a slight twist. Instead of focusing exclusively on your website, you’re also going to focus on your Google My Business profile page. That’s because Google displays business pages (along with a map highlighting where the businesses are located) for many locally-focused search phrases.
For example, search for “dentist near me” and you’ll see what I’m talking about. There will be a map in the upper right corner and the dentists’ names, addresses, phone numbers and reviews will be right at the top of the 1st page of Google. That information is coming from each business’s Google My Business page.
So the key difference between local SEO and regular website SEO is that you need to optimize both your website and your Google My Business profile page to compete in local SEO.
It should be fairly obvious that local SEO is not appropriate for 100% e-commerce businesses. That’s because there is no physical location for customers to visit the store.
Think about how annoying it would be to see e-commerce businesses listed when you’re searching for a nearby coffee shop. You want a place to grab a cup of coffee, not an online store to get coffee beans delivered.
The basic rule of thumb is that local SEO is a good opportunity for any business that interacts in-person with customers, clients, or patients. If you never meet in-person, then it’s not a good fit.
With local SEO, the location of your office or store is a big factor in the ranking algorithm. Again, think about this from the perspective of the person searching. If I’m searching for coffee on the Upper West Side of Manhattan, then it doesn’t help me to see businesses that are really far away. Google knows this and that’s why the location of the person searching versus the actual location of the business is a big factor in local SEO. That means you’ll have an advantage ranking in Google when your prospective customers are searching near your business location. The further away the prospect is searching, the less likely you’ll rank on the first page. It’s not impossible to rank in cities outside of your physical location (for example, you can create pages on your website for your target location), but you need to realize you’re fighting an uphill battle with local SEO. If everything else is equal, then the business closer to the person searching is likely going to have the advantage.